The flags of convenience existence contributes both to the existence of illegal, unreported and unregulated (IUU) and to overfishing. IUU causes a decrease of fish stocks, destroys marine habitats, distorts fish competition, genetic diversity decrease of the population and endangers human rights.
The goal of this project is to create a fast and effective way to provide information to the final consumer about the origin and fish sustainability. For this, the mobile application, which name is Fish4Me, aims to provide such information on the fish most commonly caught in your country.
The benefit of downloading Fish4Me is: to get information about how to buy sustainable fish, consumers will increase the chances for a significant reduction of IUU fishing, making marine ecosystems healthier.